New site for Kendal Nutricare
Ibex Creative were delighted to be commissioned by Kendal Nutricare to revamp and develop their new website. We launched the site for the British pharmaceutical research company this week. They are an innovative Cumbrian business with eyes set on significant global expansion, following a takeover that saved 88 jobs in Kendal – the gateway to the Lake District. which specialising in the manufacture of world class health care products. The site is responsive and viewable on any devise from mobile phones to tablets. View the site here
Ibex Provide Quality Assured Internet & Website Development
Ibex are now members of The Internet & Website Development Regulatory Office. IWDRO is the Regulatory Office governing the internet based commerce of its Members. The IWDRO offers accreditation to business Members, in support of the continued growth of the sector, both in the UK and Worldwide.
Why choose a responsive design for your business website
First, some background. In 2012, PC sales went down for the first time in over 10 years. Meanwhile, sales of tablets and related devices went up, a lot. Smartphones – do we even use that term any more? Phones are now smart. The trends are clear – your visitors are now using a huge variety of devices to view your website, and you need to get your message across effectively, whatever device it’s being viewed on. One option might be to use a mobile app to show some content optimised for mobile phones – but let’s look at the alternative. Responsive design means that your users are served with the same content, but the design responds to the device in use. Your website will display effectively on any device, remaining readable, with logical navigation. Responsive design is great for search engines Here are a few reasons why – for one thing, the same URLs are used, so no worries about duplicate content. That’s good for indexing and good for sharing – if a mobile user shares a link with a PC user, both view the site optimally. Bounce rates are reduced, users stay longer on the site. Discover what Google…
Google Shopping goes commercial
Google shopping results are the results that appear below the sponsored listings and above the natural results. Up to now, it’s been free to provide a file or feed to Google with information about your products, so that Google can display your products in this area. From now on, these results are another form of advertising, and merchants will pay for clicks. So, what will the effect of this be? For the shopper, this area won’t really change much – there’s a little ‘sponsored’ notification, otherwise little change. For the merchant, the cost means that everything needs to be optimised. Switched-on merchants have been optimising anyway, so will have a head start. There are other changes that affect the feed, as well. Clothing products now have to have attributes that identify the colour, size, age group and gender – these used to be optional but are going to be required attributes. Where a product has colour variations, a different image has to be provided for each variant. A lot of work then. If you have a lot of products, it’s going to be essential to have a built-in tool to export the product feed – our system, Platypus, will generate…