PPC skeptics: Are you one of these 6 types?
I recently read a very interesting article about 6 types of Pay Per Click skeptics at Search Engine Land. You may be worried about trying Pay Per Click but hopefully we can help you get rid of your concerns. Ibex Creative can help you with your Pay Per Click marketing so get in touch using the form below for more information and prices.
Are you a guru?
Do you use LinkedIn? It’s an excellent platform to start conversations with potential customers and like minded business’s as well as advertise your skills and talents, oh and you won’t see endless videos about cute animals or epic fails as with Facebook. If you use LinkedIn, use it right. Here is a great example from an article which explains how not to mess it up. For instance: Don’t brand yourself a guru, genius or the world’s greatest etc etc… You are good at what you do – far too good to brand yourself a guru or genius. Real gurus don’t stoop to praise themselves. Five Cringeworthy LinkedIn Mistakes That Make You Look Unprofessional If you would like help planning and implementing Social Media for your business get in touch using the form below.
Farewell desktop computers
Yes, that certainly sounds like an exaggeration but people are using tablets and phones more and more. With this change in user habits, Intel have just announced they cutting off 12,000 staff around the globe. This follows the downturn in demand for PC’s and means its becoming even more important that your website responds to your customers devices. Ibex specialises in responsive websites and can advice you on how to take advantage of this new opportunity. Find out if your website is responsive and how we can help. Please get in touch for some help and advice with the form below.
New site for Kendal Nutricare
Ibex Creative were delighted to be commissioned by Kendal Nutricare to revamp and develop their new website. We launched the site for the British pharmaceutical research company this week. They are an innovative Cumbrian business with eyes set on significant global expansion, following a takeover that saved 88 jobs in Kendal – the gateway to the Lake District. which specialising in the manufacture of world class health care products. The site is responsive and viewable on any devise from mobile phones to tablets. View the site here
Google AdWords Update
Last Friday, Google made some changes to Adwords listings – the search results pages on desktops will no longer show ads in the right sidebar. What does this mean for you, and in particular what does it mean when it comes to showing your all important advert campaigns? A Google spokesperson confirmed that ads will not appear on the right side of desktop search results, with two exceptions: 1. Product Listing Ads (Google Shopping) 2. Ads in the Knowledge Panel In addition, Google also says it may show an additional ad (four, not three) above the search results for what it calls “highly commercial queries.” Also we now know: Three text ads will show at the bottom of the SERPs. The total number of text ads that can appear on a SERP will shrink from as many as 11 to a maximum of seven. Product listing ad blocks and Knowledge Panels (sometimes with ads, as tests continue in these spaces) will show in the right rail on relevant queries. Will your Cost per Click (CPC) Soar? The initial view is that fewer ads will lead to higher bids on keywords, due to supply and demand as advertisers will now be competing to show their ads…
Our team is growing – Frontend Developer needed
If you are a skilled Frontend Web Developer and with HTML5, Javascript/jQuery, CSS, Sass, WordPress, Git, Grunt and/or Gulp experience we want to hear from you. You will be responsible for the development of WordPress site builds, building and maintaining our WordPress themes and improving UI and UX. Get in touch with a CV and examples of work [email protected]
3 reasons to invest in a mobile friendly website
Your customers are looking for your products and services online, and more and more, they are demanding a mobile friendly website experience. In 2015, time spent on mobile devices exceeded time spent on desktop PCs, as had been predicted during the previous few years. David Sear, CEO of Weve, had the following to say on the data from their recent studies: Today, over 32 per cent of our 20-million, opted-in customer base are actively using their mobile as their first screen and most importantly going online and purchasing through their device. We’re delivering broadcast-scale audiences, consumers who actively want to engage with companies and brands through their devices. In combination with our deep and broad insight into our customers, it gives Weve a unique opportunity to bring consumers and brands together in new ways If you haven’t got a mobile friendly website, you are not maximising the return from your investment. Investing in your website is long-term. Placing an advertisement elsewhere might bring some short term benefit – but consider that customers who see your advertisement will probably look at your website next. Make sure your website represents your business, just as you do with every other aspect of the business. Potential customers…
Ibex Provide Quality Assured Internet & Website Development
Ibex are now members of The Internet & Website Development Regulatory Office. IWDRO is the Regulatory Office governing the internet based commerce of its Members. The IWDRO offers accreditation to business Members, in support of the continued growth of the sector, both in the UK and Worldwide.
New features of WordPress 4.4
The new version of WordPress appeared in December – what does it mean for your website? Here are some of the highlights Improved handling of images for responsive mobile views This probably helps us more than it helps you, because we have always provided this functionality for you manually. Now WordPress does it for us, sweet! Embeds WordPress adds the ability to embed your content in other websites. Using the oEmbed format, your website can become a provider, so that other websites can display a preview of your post. This functionality will be on by default, and can be disabled by installing a plugin, if you don’t want it. As well as allowing you to become a provider, there is now extended support for more providers. REST API This is important. With the development of the REST API, WordPress is becoming a more and more powerful platform for the development of custom systems, bespoke integrations etc. What does this mean for you? It means that if you ask us if we can connect your website to an external system (EPOS, Accounting, etc.), we are more likely to say yes, and less likely to give you a heart attack when you…
Ibex Creative new offices
We have new offices in Kendal! Our new location near to the centre of town gives a lot more space to develop and expand the business. We have a dedicated meeting room and plenty of office space over 2 floors. As a green digital agency, we’re also very happy that we’re able to run the business with less impact on the environment – we are very well located for access by public transport, being only 5 minutes from Kendal railway station and the same from the bus station. We’ve also installed energy-saving LED lights and thermal insulation into our new roof. Come and see us to discuss how we can help your business, it’s now even more convenient to meet up and we make great coffee! Find us
Why choose a responsive design for your business website
First, some background. In 2012, PC sales went down for the first time in over 10 years. Meanwhile, sales of tablets and related devices went up, a lot. Smartphones – do we even use that term any more? Phones are now smart. The trends are clear – your visitors are now using a huge variety of devices to view your website, and you need to get your message across effectively, whatever device it’s being viewed on. One option might be to use a mobile app to show some content optimised for mobile phones – but let’s look at the alternative. Responsive design means that your users are served with the same content, but the design responds to the device in use. Your website will display effectively on any device, remaining readable, with logical navigation. Responsive design is great for search engines Here are a few reasons why – for one thing, the same URLs are used, so no worries about duplicate content. That’s good for indexing and good for sharing – if a mobile user shares a link with a PC user, both view the site optimally. Bounce rates are reduced, users stay longer on the site. Discover what Google…
Web design as a profession
Are we web designers a trustworthy profession? This week I’ve been involved in a couple of incidents that have reminded me that high standards might not be as universal as we’d like. Being held hostage over Domains Registered in the web companies’ name The first was a new customer who wanted to move to us because his existing provider was charging him for a lot of small updates, and because we were more local. Of course we were very happy to welcome him on board, and I looked at his site and was pleased to see it was WordPress – it needed an upgrade so I offered to do this at no cost as part of the move to our hosting. Then the domains – alarm bells rang when I saw that his existing provider had registered the domains to themselves. Sure enough, they refused to release their customer, demanding an exorbitant sum to give back access to the domain that he understood belonged to him. Then about 2 days later, a similar story. A new customer, we had to help track down the domain, which eventually led back to a previous web designer. And again before he would release…