Understanding the importance of Keywords for SEO
Basic SEO – Part one of our look into SEO. From Keywords, On-Page and Off-Page considerations.
Actionable SEO in 2024
SEO is still massively relevant in 2024, and you can make an immediate start on the simple bits! Just break it down into smaller actionable bits. It’s amazing how few businesses are taking the time to just do good, basic housekeeping on their websites. If you don’t have the time and want some help, we’ll gladly lend a hand and do it for you but if you want to know more, don’t touch that dial. We’ll look at each part of your web page and how you can improve them for a good start on your basic on-page SEO. Search Engine Optimisation is a deep topic, and one that is evolving constantly but there are some stable aspects which are still in use: A great starting point is with good house-keeping or simple best practices for on-page SEO. Bitesized basics 2. On-page SEO Let’s look at each of the key parts of the page, and the areas you can improve. Title Your page title should accurately describe what people will find on the page. Writing titles is a bit of an art form but you want to entice people to read but also be factual. In WordPress, your title is…
Our Work With Google
See the full infographic here: Digital Marketing is a thriving industry and, thanks to Google, we now have a new range of services. We use the Google programs to help develop web presence and build awareness of your website. Google has become central to how we use the internet and our search terms are studied in depth and theories come out left, right and centre. So how do we know which theories are real and which are false? That’s where these programs can help us. All these programs have different functions but all achieve the same goal and this is to expose your website over the internet. Check out the range of Google programs available.
The Secret to Engagement
At Ibex we use our rule of three – Inspire, Interest & Inform. The concept of these engagement techniques are based on the science of persuasion and are considered as persuasion “shortcuts”. These shortcuts are: Inspiring is based on liking the aesthetic imagery, for instant impact, and layout of the information as well as creative writing style. Interest is based on scarcity, authority and liking of a topic. If your readers don’t care, they won’t make emotionally impulsive purchasing decisions. If the information is marketed as rare or valuable, has an appropriate audience, or provides social advantage, and has a reputable source it will be extremely effective. Informing is powerful because of reciprocity, which creates a perceived sense of obligation in the reader to return the favour, in the form of business, when you give away valuable knowledge. Ibex’s expert content marketers will use this rule of three to engage any form of audience. There are further engagement techniques that we can utilise to optimise exposure of your marketing. Asking questions, one that people use a lot, is to get readers to imagine themselves in a scenario that you can create. Engagement of content strategies can be used on social media platforms or your main website….
PPC skeptics: Are you one of these 6 types?
I recently read a very interesting article about 6 types of Pay Per Click skeptics at Search Engine Land. You may be worried about trying Pay Per Click but hopefully we can help you get rid of your concerns. Ibex Creative can help you with your Pay Per Click marketing so get in touch using the form below for more information and prices.
Are you a guru?
Do you use LinkedIn? It’s an excellent platform to start conversations with potential customers and like minded business’s as well as advertise your skills and talents, oh and you won’t see endless videos about cute animals or epic fails as with Facebook. If you use LinkedIn, use it right. Here is a great example from an article which explains how not to mess it up. For instance: Don’t brand yourself a guru, genius or the world’s greatest etc etc… You are good at what you do – far too good to brand yourself a guru or genius. Real gurus don’t stoop to praise themselves. Five Cringeworthy LinkedIn Mistakes That Make You Look Unprofessional If you would like help planning and implementing Social Media for your business get in touch using the form below.
Google AdWords Update
Last Friday, Google made some changes to Adwords listings – the search results pages on desktops will no longer show ads in the right sidebar. What does this mean for you, and in particular what does it mean when it comes to showing your all important advert campaigns? A Google spokesperson confirmed that ads will not appear on the right side of desktop search results, with two exceptions: 1. Product Listing Ads (Google Shopping) 2. Ads in the Knowledge Panel In addition, Google also says it may show an additional ad (four, not three) above the search results for what it calls “highly commercial queries.” Also we now know: Three text ads will show at the bottom of the SERPs. The total number of text ads that can appear on a SERP will shrink from as many as 11 to a maximum of seven. Product listing ad blocks and Knowledge Panels (sometimes with ads, as tests continue in these spaces) will show in the right rail on relevant queries. Will your Cost per Click (CPC) Soar? The initial view is that fewer ads will lead to higher bids on keywords, due to supply and demand as advertisers will now be competing to show their ads…
3 reasons to invest in a mobile friendly website
Your customers are looking for your products and services online, and more and more, they are demanding a mobile friendly website experience. In 2015, time spent on mobile devices exceeded time spent on desktop PCs, as had been predicted during the previous few years. David Sear, CEO of Weve, had the following to say on the data from their recent studies: Today, over 32 per cent of our 20-million, opted-in customer base are actively using their mobile as their first screen and most importantly going online and purchasing through their device. We’re delivering broadcast-scale audiences, consumers who actively want to engage with companies and brands through their devices. In combination with our deep and broad insight into our customers, it gives Weve a unique opportunity to bring consumers and brands together in new ways If you haven’t got a mobile friendly website, you are not maximising the return from your investment. Investing in your website is long-term. Placing an advertisement elsewhere might bring some short term benefit – but consider that customers who see your advertisement will probably look at your website next. Make sure your website represents your business, just as you do with every other aspect of the business. Potential customers…