The Gutenberg Block Editor, and why you want it
Branded blocks and why you want them
1. Seamless Branding Across Your Site
Branded blocks let you create a cohesive look and feel across all pages of your website. Whether it’s your logo, colour scheme, fonts, or imagery, each block you use will maintain your brand’s identity consistently. No more worrying about mismatched elements!
2. Speed and Efficiency
Built on the native Gutenberg Editor, our branded blocks, you save time and effort. We create a set of pre-designed blocks that are tailored to your brand. You just drag, drop, and customise – it’s that easy!
3. Improved User Experience
Consistency in design not only looks good but also improves usability. Branded blocks ensure your visitors always have a smooth, intuitive experience across your site, which can help increase engagement and conversions.
4. Future-Proof Your Website
As your business grows, branded blocks grow with you. We can add new blocks or update existing ones to reflect your evolving needs, ensuring your website stays fresh and up-to-date.
The video below shows the blocks in action:
- The left column is the List View or page structure, showing the blocks used.
- In the centre is the page content which resembles quite closely the front-end of the page.
- On the right are the contextual block options.
So what is it?
- Gutenberg is the ‘new’ default editor that ships with the latest versions of WordPress
- It replaces the old Classic Editor and helps define what a Content Management System should be – one that puts you in control of your content.
- Released in December 2018 (so not all that new!) it has matured into an easy-to-use and lightweight page builder that is constantly growing and evolving.
The block editor was developed to provide a user-friendly way to lay out pages creatively. If you’ve had a WordPress website from before 2018 (pre-version 5), you’ll remember how hard it was to get pages with columns or achieve anything beyond basic formatting. It required a coder on your team! Then Gutenberg was born and it all started to change.
We take our blocks even further!
Our Gutenberg blocks are crafted to give you more freedom and flexibility while safeguarding your brand.
Blocks for everything
Gutenberg divides your content into blocks.
- Each block has its own options which are displayed when you select a block. You can perform formatting like changing font sizes, spacing, background colours and text styles.
- The blocks resemble the front end, so it’s more WYSIWYG than ever.
- Blocks can be moved by dragging and dropping within the page and copied to other pages or posts. The option to make a block re-usable adds even more convenience.
Below is a glimpse of how easy it is to add a two-column layout.
Columns are added, then filled with the content we want, and lastly, they are grouped so that a background colour can be added. We’ve added some custom-branded features like the colour swatches and controls over the font size, along with spacing controls.
What we do with our blocks
At Ibex, we follow the development of Gutenberg very closely, and our websites offer a much more flexible and integrated experience compared to standard WordPress functionality which is as far as most of our competitors tend to go.
We build custom branded blocks, which enable you to create new pages with design freedom while ensuring that your new content follows your branding and colour scheme, and looks like a professionally designed page. The above shows some of the options available on some of the block customisations we did for a client.
The options allow you to easily enlist the help of your team to edit pages and add content – applying approved colours and retaining a consistent style while not being limited to preset page templates. You can sort out the content while not having to worry about the look and feel as that is taken care of.
We offer full training on using the block editor – changing images, adding or amending text and inserting links to neighbouring pages or outside websites.
Some of our sites that use customise Gutenberg Branded Blocks:
Is your website a bit tired?
Switch to Gutenberg with us.
Depending on your current WordPress theme, switching over to Gutenberg can be straightforward or a lot of work. It is possible to switch to Gutenberg and still retain the original content in a Classic Block. Once converted, the content adopts the new block format and tag wrappers.
We can offer our services to:
- Convert your website to Gutenberg
- Redesign your website using extended Gutenberg blocks
If you’d like to know more about this great editor and how you can refresh and revitalise your website, please give us a shout.